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15 Culture-Building Tips For An All-Remote Team
By Forbes Coaches Council via Forbes
Published February 4, 2020
Working remotely is becoming more and more common among today's professionals. The convenience of being able to work from anywhere allows for more flexibility, greater work-life balance and can even increase productivity. However, when employees are so physically and geographically spread out, it becomes even more difficult to create a sense of camaraderie and teamwork.
So, we asked a panel of Forbes Coaches Council members to share their top strategies for building company culture and improving morale in an all-remote team. Their best responses are below.
1. Develop A Common Cultural Language
Get the team physically together for a leadership training in which all members are able to learn about themselves and each other through a common cultural language. Afterward, hold weekly video meetings where time is withheld for team members to continue to explore themselves and give and receive feedback. Encourage vulnerability and mutual respect.
- Dan Messinger, Cream of the Crop Leaders
2. Stay In Touch Through Video
Give up thinking in the three-dimensional paradigm and get creative. We are completely virtual and flexible, with unlimited PTO. We do many things to stay in touch: a weekly email thread where we share our personal updates, we hold brown bag lunches, have hosted wedding and baby showers, hold an annual holiday party with games, shipped gifts—all using an inexpensive video platform.
- Jennifer Wilson, ConvergenceCoaching, LLC
3. Encourage Cross-Collaboration
As someone that has worked 16-plus years remotely, the single most important cultural tool is cross-collaboration. Remote teams that integrate cross-collaboration among team members tend to create deeper and more personal relationships. It ultimately tends to translate into deeper personal bonds that not only help maintain but also evolve the organizational culture.
- Kamyar Shah, World Consulting Group
4. Host Regular 'Virtual Coffees'
With today's great video conferencing tools, a great tactic is to host regular virtual coffees with the entire team. Everyone literally comes to the conference with a coffee, tea or water to catch up in an informal way. You can have a mixture of topics—work and non-work related sessions—to add a ton of variety. For global teams, remember to rotate times to accommodate the multiple time zones.
- Karan Rhodes, Shockingly Different Leadership
5. Prioritize Two-Way Communication And Dialogue
Communicate, but not the usual way. Yes, sharing info is important—clarifying goals and strategies, celebrating wins. But the secret sauce is two-way dialogue: talking with people, not at them. Fully listening, hearing, understanding and answering what's asked shows your respect. Encourage remote folks to connect and get to know each other. Building engagement builds commitment.
- Sharon Richmond, Richmond Associates Consulting
6. Schedule One-On-Ones And Virtual Office Hours
You don’t have the benefit of being able to walk by someone’s office when you’re working remotely. Be deliberate in scheduling one-on-ones and holding virtual office hours when anyone can “drop by” and catch up or ask questions. Also, be creative—virtual happy hours with non-work related discussions can help build stronger connections.
- Tonya Echols, Vigere
7. Host A Team Retreat
While my team is spread across the entire U.S., once a year we all come together for a few days in person for a team retreat. It doesn't have to be expensive—we rent a house and keep it simple! This is a great opportunity for us to really plan what is next for the business as well as spend some quality time nurturing the team and culture we are building.
- Racheal Cook, Racheal Cook MBA
8. Restate Your Company Mission At The Start Of Team Calls
Our behavior today is a function of the future that we see for ourselves. Keeping the vision, the mission and the future of the company front and center will unify your team no matter where they are. Give them something to brag about. Use your mission to create meaning for the team. Making money isn't meaning. Tell them why you do what you do. Share stories of the difference they are making.
- Matthew Ferry, Matthew Ferry International
9. Ask Your Experts
Ask your team members from far and wide for their ideas and suggestions on how to build culture and improve morale. Suggestions from the top might not hit the mark for virtual workers. Also, what works for one may not work for another, hence why soliciting a variety of responses gets everyone involved, provides a range of ideas and often encourages even more innovative solutions.
- Palena Neale, Ph.D, unabridged
10. Share Progress With Your Colleagues
An issue I frequently run into with clients who have remote teams is that team members often wait until a project is complete (or nearly so) to share it with colleagues. At that point, it might be too late to incorporate helpful feedback. Sharing early—and often—can help teammates feel more connected to each other, build trust and yield better results too!
- Kate Dixon, Dixon Consulting
11. Leverage Digital Engagement For Connectedness And Inclusivity
Utilize digital technologies to increase interaction, strengthen bonds, solicit ideas, provide feedback and amplify the effects of good leadership on remote teams. Use video communication tools so teams see each other live while collaborating. Integrate emojis into digital messaging to reinforce organizational values, positive emotions and intent, show appreciation and promote team connection.
- Jonathan Silk, Bridge 3 LLC
12. Have A Non-Work Group Chat
Remote employees need a place where they can communicate to their colleagues to let off steam. Starting group chats on apps like Slack or WhatsApp where they can build personal connections, poke fun at each other and discuss non-work related topics will go a long way in building morale. I have seen this in other companies and it has worked very well for their remote employees.
- Jon Dwoskin, The Jon Dwoskin Experience
13. Establish 'Check-In' And 'Check-Out' Processes
Building a sense of community in an all-remote team is essential. Start with a brief "check-in" and end with a brief "check-out" practice. This helps team members to connect with each other at another level before diving into work topics and before signing off. Sometimes it's just one word, sometimes it's a sentence that is shared. Video calls versus audio only also make a big difference.
- Ute Franzen-Waschke, Business English & Culture
14. Regularly Share Best Practices
One of the significant advantages of an all-remote team is the diversity it brings. Teams can leverage this and learn from it. Having regular opportunities to share successes not only helps apply best practices across the whole team, but also creates a sense of unity around a common mission. Each member feels valued and appreciated for their contribution to the team's success.
- Gabriella Goddard, Brainsparker Leadership Academy
15. Build High-Performing Teams
When building high-performing teams, we need to ensure that we are giving the team the ability to self-direct, and not micromanaging the team members. This is the No. 1 killer of morale when fostering a culture that focuses on team collaboration.
- Brian Tait, Brian Tait International
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